Today’s announcement is not about a new timepiece, but an exciting new initiative for MB&F. The luxury independent watchmaking brand hasdecided to jump into the least exploited territory of watch sales, the Certified Pre-Owned area where only a few like Audemars Piguet, Vacheron Constantin or Richard Mille have gone into just recently. If Rolls-Royce, Ferrari, Porsche or Lamborghini offer pre-owned cars under a CPO program, why wouldn't luxury watch brands do it, correct?

For some time now, MB&F has been experiencing increased demand for MB&F Machines that are no longer available on the market. Therefore, they've decided to open the MB&F Certified Pre-Owned Chapter: a dedicated section of their website where clients will find exceptional pre-loved MB&F timepieces that are virtually impossible to find. With a carefully curated selection of limited edition pieces, you might wonder why MB&F would endorse the sale of pre-owned pieces with virtually no profit margin. Well, the answer is very simple: they believe that a strong brand is a brand that has a strong second-hand market. And the best part about this move is that MB&F will be offering everything from their brand —current collections and sold out long gone watches— under this program.

Collectors looking for an MB&F Machine that is sold out, at a competitive price, are understandably tempted by the pre-owned market. There are hundreds of pre-owned merchants, but only a handful that can be trusted. Is the watch in good condition? Is it covered by a trustworthy warranty? Worse still, was the piece stolen?

With an MB&F Certified Pre-Owned timepiece, collectors get the following:

1. A complete service and case refurbishment conducted by their own watchmakers, at their workshop in Geneva.

2. Reassurance that the piece is 100% legit and in perfect working condition.

3. A 2-year unconditional warranty.

4. Free shipping to anywhere in the world.

Kudos to MB&F on doing CPO the right way. We are confident those pre-loved timepieces will sell like hot cakes.

For more info on MB&F click here.