Almost 90 years ago, Jaeger-LeCoultre launched the iconic Reverso in 1931. A watch that became an icon during the Art Deco era and a classic of the 20th-century. As an object that so deftly synthesized form and function, it has become one of the most immediately recognizable watches of all time, looking as fresh and modern today as when it first appeared. A perfect watch that brings a lot of value and that even in its large size can be easily worn by a man or a woman. The epitome of a unisex timepiece.

For 2020, Jaeger-LeCoultre introduces new aesthetic interpretations of its most admired models for women, and the new Reverso One with Red-Wine dial is one of them. Distinguished, like all Reverso models, by the strength and purity of line derived from the original Art Deco design, and identified by the three straight-line gadroons —groves— that define both the upper and lower edges of the case, the new Reverso One introduces fresh color and new refinement to the collection, this time with 27 diamonds on its case totaling 0.3 carats.

With its elongated stainless steel case measuring 40 mm x 20 mm x 7.9 mm —a design inspired by the very first Reverso Lady model of 1931— and a row of 27 grain-set diamonds defining the gadroons at the upper and lower edges of the case, Reverso One interprets femininity in classically refined style.

For 2020, this beautifully understated composition receives a jolt of bold color, with a vivid new red-wine dial. The rich glow is achieved by applying multiple layers of lacquer over a subtle sunray guilloché pattern and is complemented by white numerals and the cool shine of the polished steel case. Lastly, finely drawn lines define the four corners of the dial, where the light and airy Arabic numerals look almost as if they have been hand-sketched.

The solid stainless steel case back of the JLC Reverso One is like a blank canvas, inviting the owner to have the watch personalized with any engraving she may wish —a special message, a significant date or even a bespoke design. The possibilities are as infinite as the skills of the designers and engravers at the Jaeger-LeCoultre Manufacture.

Celebrating the color of love and positive energy, the new red-wine Reverso One brings a youthful and extroverted expression of femininity to the Reverso collection. The Reverso One is delivered on a new red-wine color of the shiny alligator strap that ensures that it perfectly matches the dial. The Reverso One is powered by the 43-part JLC quartz calibre 657 with 4 jewels. Honestly, where else can you get so much watch for the money?

Sticker Price $5,300 USD. For more info on Jaeger-LeCoultre click here.