For some, it is powder pink or pastel; for others, a subtle blend of beige and salmon, apricot, and grapefruit. Intriguing and undefinable, the new Hublot Big Bang Millennial Pink takes its place today as a pink which is not in the exclusive realm of women, nor that of men, but truly a symbol of a completely new generation. This special hue marks a seismic shift that will change the status quo: established traditional values are being reconsidered through a lens of positivity. This pink expresses a gentle, inclusive, and confident approach to life. A fresh, young vision, full of substance, which redefines style. Cased in satin-finished polished pink anodized aluminum with a titanium case back, this new 42 mm Big Bang comes in a limited edition of only 200 pieces.

This chromatic illustration of a new era could not escape the notice of Lapo Elkann, founder and artistic director of Garage Italia, and his team. It is this way of thinking, shared by Hublot and its partner Garage Italia, which gave rise to the Big Bang Millennial Pink. 

 Its 42 mm case made from modern, lightweight aluminum, a unisex, and monochrome material. This technical feat has been made possible thanks to research undertaken by Hublot’s engineers. This highly specific color is obtained by anodization, a process which both protects and decorates a part, and which has the advantage of giving the case and its components the desired pastel shade combined with remarkable resistance to scratches and impacts. Its proportions ensure it sits perfectly on any wrist. Gender Neutral, the Hublot Big Bang Millennial Pink is powered by the in-house calibre HUB1280 Unico composed of 354 parts. This in-house column-wheel chronograph movement provides a 72-hour power reserve.

The Hublot Big Bang Millennial Pink is delivered with two different straps. The first one a pink rubber with a titanium deployant buckle and the second a pink knit velcro and PES fabric strap with pink stitching and an aluminum sport buckle with engraved Hublot logo filled with white lacquer. The two straps are easily interchangeable thanks to Hublot’s exclusive patented One-Click system.

Ricardo Guadalupe CEO of Hublot mentions: “At Hublot, we are particularly proud of the Art of Fusion. But the list of things we cherish also includes the ability to innovate, to change, to be different, and, of course, our watchmaking expertise. This Big Bang Millennial Pink that we have created with Lapo Elkann from Garage Italia sits perfectly within this pioneering vision. Our expertise in materials technology has enabled us to create a unique color for this watch, Millennial Pink, symbolic of the world available to us, in its constant state of flux.”

Lapo Elkann Founder of Garage Italia says: “At Garage Italia, we want to be part of a world where the character of every person is defined by their love of life and their inclusivity, rather than by the power of their superiority. More than simply a product, we want to create something which represents a positive change.”

Available in a limited edition of 200 pieces exclusively sold at Hublot Boutiques worldwide.

Sticker Price $20,900 USD. For more info on Hublot click here.