Earlier today, we met a group of fellow watchlifestylers for lunch and we started talking about some of our most unique childhood memories around watches. One of our friends shared with us that back in the 60s—when he was still a kid— he used to enjoy looking at the ads in his dad's National Geographic magazines and becoming mesmerized by the Rolex ads that used to proliferate them. At that time, Rolex watches just seemed like an aspirational thing to have for him. Today, they have become part of his every day life as a watch dealer and watchlifestyler. After lunch we decided to dig up our files and found some great vintage ads to share with you.

Enjoy the ride in the time machine.