Know for releasing 'Blue Editions' of watches based on their corporate color, family owned retailer Bucherer was founded in 1888. Today, Bucherer AG has 16 stores in Switzerland, 10 stores in Germany, and 1 store in Vienna and Copenhagen, as well as the world’s largest watch and jewelry store in Paris at the most exclusive addresses. The company is now in run in the third generation by Jörg G. Bucherer and employs over 1,600 staff. Unveiled today in Lucerne, Bucherer is now presenting the Tudor Heritage Black Bay Bronze Blue. This sports timepiece from Tudor is the ideal addition to the current watch collection that has been built up in cooperation with ten renowned Swiss watch manufacturers and has been inspired by the color blue.

In the words of Patrick Graf, Director of Watches at Bucherer: "We are thrilled to extend our exclusive Bucherer Blue Editions collection with such an iconic diver's watch. The Tudor Heritage Black Bay Bronze Blue embodies aesthetics, performance and lifestyle and is available exclusively at Bucherer."

Traditionally, blue has always been the “Tudor color.” It first appeared in 1969, when the watch manufacturer launched the Tudor Oyster Prince Submariner 7021 with a blue dial. This blue served as inspiration for the choice of the color tone of the new Tudor Heritage Black Bay Bronze Blue. Even the design itself with the dial and the domed glass is reminiscent of the first Tudor diver’s watches. In the 1970s, these watches were manufactured in large numbers for the French Navy. The characteristic element of the Heritage Black Bay Bronze Blue is its eye-catching, 43 mm bronze case. Choosing this metal, a durable alloy of aluminum and bronze, allows for a subtle, unique patina that reflects the lifestyle of the wearer, turning the piece into a highly personal collector’s item. This Heritage Black Bay Bronze Blue just like the Heritage Black Bay Bronze is powered by the automatic Tudor in-house calibre MT5601. This movement released in 2015 provides a power reserve of 70 hours and is COSC certified.

The new Tudor Heritage Black Bay Bronze Blue exclusive to Bucherer comes on the same distressed brown leather strap as its predecessor and supplied with an additional fabric strap.

Sticker Price CHF 3,800 —approximately $3,830 USD. For more info on Bucherer click here and for Tudor here.