This Baselworld 2017 Armin Strom released an innovative concept that will allow customers have their own unique piece with the Armin Strom Watch Configurator. Offering hundreds if not thousands of possible combinations, the Armin Strom configurator begins with the client choosing the desired movement —a tourbillon, a five-day power reserve, or any other functionality in Armin Strom’s arsenal. Then the customer can choose from an array of colors, engravings, finishes and even level of skeletonization of the movement to finalize their unique piece. Of course the ability to choose different types of buckles, straps and bezels is also part of the configurator experience.

Since the possible combinations are endless, through the Armin Strom Watch Configurator online and from the comfort of one’s own home, the user can choose the case material, the style and color of the dial and hands, the clasp, and details right down to the color of the stitching on the chosen strap. All composition options are visible at a glance and so is the price as changes are configured: the Watch Configurator calculates as you go. And even more remarkable than that is the fact that watches purchased through the Watch Configurator system are no more expensive than serial models made by Armin Strom. Just as if you were configurating your car with different options. Below you will find some of the possible combinations and as you will see there's a little bit for everyone.

Sticker Price based on your unique piece. For more info on Armin Strom click here.